About Us

About Our Company

Handmade as an Engine of Growth.

Nirmetra works at the intersection of tradition and technology to uplift the handloom and handicraft sector. Empowering them through Hastvikas.

  • Our Mission
  • Our Vision
  • History

At Nirmetra Consulting, we are committed to helping India’s artisans thrive in global markets. Through strategic support and sustainable solutions, we aim to preserve traditional crafts, empower communities, and build fair, growth-oriented ecosystems that connect heritage with meaningful economic opportunity.

We envision a world where artisans are valued as cultural ambassadors and economic contributors. By bridging grassroots talent with global markets, Nirmetra strives to create inclusive systems that celebrate heritage, foster innovation, and enable craft-based livelihoods to flourish across generations.

Founded by Arundhati Mukherjee and Balaji Singh Chowhan, Nirmetra Consulting began with a shared vision—to transform the craft sector. With experience in global strategy and rural development, they set out to empower artisans through sustainable growth, cultural preservation, and a direct link to global buyers.

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Mainstreaming Handmade

Be a Part of the
Global Journey

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Market integration

Pricing, Testing, Analytics, Distribution, Entry Strategy for New Markets, E-commerce

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Brand, Online Trust

Position your brand for today’s discerning buyers. Build Online Trust for market presence

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Compliance

Readiness for global markets. Export regulations, fair trade, and sustainability norms.

Hastvikas (2)

Hastvikas

E-commerce Platform bringing together Artisans from Across India

Recognized and certified by the Startup India initiative a mark of innovation and trust.

Testimonials from Hastvikas

People Love

Handmade from India

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The quality is incredible as it appears to be hand painted with raised details and gemstones. (Ganesha tea light holder).
- Martin slanovich
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This pillow is so beautiful. The craftmanship is exquisite. Indian embroidery is on another level. (Embroidered pillow cover).
- Kirah
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The bold rich beautiful colors are a joy. This key holder looks great in my entry way. Nicely made and a statement piece. (Key Holder).
- Kerry Buchanan
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This is so beautiful. Size is correct and it is every bit as beautiful as the pictures. I am extremely happy with this! Incredible value (Placemats set)
- TM
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This is lightweight, nicely balanced, in beautiful colors. If you like Ganesha, this is a lovely little votive holder. (Ganesha votive holder)
- Rappahannock
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This is handmade so it has a handmade look to it. Its a nice size and might work as a little clutch bag. (Handmade clutch bag).
- Sunshine in the Mountains
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The macrame is well designed, it's pretty, and reminds me of the macrame that was being done in the 1970's. It is made well, it is solid and can hold a heavy six-inch pot. (Macrame plant hanger)
- Long Islander
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This is such a lovely key hook. The colors are vibrant and really stand out. You can tell its handcrafted - very beautifully made. It really adds personality and interest to the space. I think it'll last for years. A great mix of function and charm! (Handcrafted key hook)
- Olga
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This is a really beautiful hand-made bag. Its very ornate but tastefully done and well made quality-wise. Zipper is nice and sturdy. You could carry a good number of items and its very strong. Personally I can see this getting compliments. Love it. (Handmade bag)
- CCTN

An E-commerce Platform for Artisans

Hastvikas - Indian Handicrafts Go Global

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